The NZVRARA (The New Zealand VR/AR Association Inc.) is to release a 120-page report titled ‘VIRTUAL GETS REAL’ about the current New Zealand Cross Reality ecosystem at a launch event from 4pm, Thursday 19th October 2017, at the Industry Connect facility within the AR/VR Garage in Auckland’s Mt Eden suburb.
The first of two commissioned reports, VIRTUAL GETS REAL reviews the global sector and what’s happening in New Zealand with a deep dive into each of the three main centres: Auckland, Wellington and Christchurch. It provides an oversight to some of the current research and development activity underway and takes a particular look at the role of VR in architecture. It also includes the aggregated results of the first survey undertaken by the sector. The survey enjoyed a high response rate, thanks to active contributions by Association members and industry participants, many of who are highlighted throughout the text.
This book will be available to download from the NZVRARA website from the 20th October, with a small number of hard copies available to those attending the launch function. To register for the event, please go to http://bit.ly/2wX7xZF .
The second of the two reports, GOING NEXT LEVEL, is slated for release at the end of November 2017. This book will include a comprehensive independent assessment of the potential value of the sector to New Zealand and consider the value of cross reality in delivering productivity gains to other sectors. In addition to this robust analysis, the report includes a deep dive into games & entertainment, the role of the screen sector, education, and engineering. The second report will provide insights into potential channels for securing international business for Association members, and highlight possible gaps to be addressed in order to secure the sector’s future.
VIRTUAL GETS REAL was commissioned by NZVRARA and authored by Chair, Michael Gregg, in partnership with the Ministry of Business, Innovation & Employment (MBIE), NZTech, Jasmax, WREDA, ChristchurchNZ, ATEED and Callaghan Innovation. Produced for the Association by Blackeye VR, the report follows the style of the initial BlackpaperOne™ self-published and released by that company in March 2017.
The timing of 4pm on Thursday 19th October allows those attending the New Zealand Innovation Awards in Auckland to first enjoy a celebratory glass to toast VIRTUAL GETS REAL at the AR/VR Garage before heading down to the Awards evening.
NZVRARA Executive Director, Courteney Lomas, who has enjoyed early access to the first volume, is confident that there’s something interesting in the book for all those working or studying in the sector, or seeking services from sector organisations. “The numerous case studies about sector start-ups, research projects and local innovation should give pride to this nascent immersive technology industry,” says Courteney.
These reports represent a strategic investment into promoting the fast-growing New Zealand wider VR/AR/MR sector and accelerate adoption of virtual and augmented reality technologies within New Zealand organisations – at the heart of the objectives of the New Zealand VR/AR Association.
The New Zealand VR/AR Association was established to champion, support and grow innovation in the virtual, augmented and mixed reality sectors throughout New Zealand with objectives of promoting collaboration, education, R&D and economic development for the benefit of its over 100 sector members. These reports provide a cornerstone resource to educate potential clients of sector companies, to inform local and central government agencies and department staff of the scale and potential of the cross reality sector, and to assist sector organisations to identify possible partners for project collaborations.
UPDATE: Visit here to download a copy of the VIRTUAL GETS REAL report.
FOR FURTHER INFORMATION ON THE LAUNCH OF VIRTUAL GETS REAL:
CONTACT:
Courteney Lomas
Executive Director, NZVRARA
Mobile 027 738 9340 or [email protected]
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