Profile Description

Hi, I was the first chair of the New Zealand VR/AR Association retiring at the end of my second term in July 2018. I am a life member and Ambassador of the NZVRARA.

My business interests include the PROJECTR® XR Centres (Wellington, Auckland, Taipei), Blackeye VR Ltd (XR consulting), and a new startup, 500 Wonders, plus other governance and strategic advisory roles.

My experience in VR dates back to 2001 when, as founding CEO for 5 yrs at ICT research consortium, MediaLab South Pacific, I explored the establishment of an SGI-powered VR Cave for the New Zealand research community. This role informed the PROJECTR® concept which I conceived in April 2016.

In 2017 I authored ‘VIRTUAL GETS REAL: The Explosion of Cross Reality in New Zealand’ and am soon to release a second title: ‘GOING NEXT LEVEL: Creating Onshore Industries and Offshore Success in Cross Reality’, both published in partnership with MBIE and the NZVRARA.

Prior experience includes several past chairmanships including NZ Interactive Advertising Bureau (IAB) & NZ Young IT Professionals Inc (where I was made a life member), plus numerous private & industry board appointments.

My three decades of experience span business management, strategic marketing, advertising and Internet commerce, including with local & international advertising agencies and a decade of technology & e-commerce experience, including a frenetic few years on the Trade Me management team.

  • Virtual Reality
  • Augmented Reality
  • Mixed Reality
  • Marketing
  • Storytelling
  • Project Management