The New Zealand VR/AR Association Incorporated (NZVRARA) will hold its first Annual General Meeting on Thursday 29th June, 2017, at PROJECTR, New Zealand Virtual & Mixed Reality Centre, in the Wellington CBD.
All paid up members should have received via email, the formal Notice of AGM, our Audited Annual Accounts for the first year of the organisation and other documents relating to the upcoming AGM. Only paid up members are invited to this event, so please contact us at firstname.lastname@example.org if you would like to join the NZVRARA prior to this event, or join up through this website.
We will have drinks and nibbles from 5.30pm, showcasing some member applications, prior to the AGM starting at 6pm. We look forward to seeing all members at this milestone event.
2016/17 NZVRARA Executive Committee
Rush Digital, based in New York and Auckland and one of the world’s leading creative technology studios, is to become a strategic partner of the New Zealand VR/AR Association (NZVRARA).
Global VP Sales & Marketing, Ghanum Taylor will become a strategic partner on the NZVRARA board and Rush Digital will drive the Auckland arm of the organisation.
Since setting up in September 2016 to champion and grow innovation and investment in the burgeoning virtual, mixed and augmented reality businesses in New Zealand and showcase them globally, NZVRARA has already recruited a membership heading towards 100 creative organisations and individuals.
The NZVRARA is the official New Zealand chapter of the International VRAR Association http://www.thevrara.com, a global association, combining the best minds in virtual and augmented reality providing global connectivity for its members.
The New Zealand chapter is also supported by the BAFTA VR Advisory Group http://www.bafta.org/about/key-personnel/vr-advisory-group based in Los Angeles.
New Zealand is recognised as a country that is at the forefront of the VRAR industry.
“New Zealand has shown extraordinary success in the development of VR/AR technology, particularly in the development of ground-breaking VFX and computer animation to enhance the visual panorama of cinematic story telling. We welcome NZVRARA joining our international group of VR/AR innovators and the mutual benefits of our relationship,” said Roy Taylor, Chairman, BAFTA VR Advisory Group.
“We are encouraging membership from all parts of the creative industries, organisations and individuals, as virtual, mixed and augmented reality becomes more integrated into all innovative creative thinking,” said Executive Director Jessica Manins,
“And having a leader in the industry such as Rush Digital put their hand up to be one of our active champions is a major coup.”
“Being a New Zealand business in the US we are right at the heart of this rapidly growing sector and we’re proud to be a partner in these early days of NZVRARA. We recognise the importance of collaboration and the unlimited potential of New Zealand’s future in this field and we can’t wait to leverage our international experience for the association’, said Rush Digital’s Ghanum Taylor.
The New Zealand VR/AR Association (NZVRARA) is the New Zealand chapter of the VRARA – a global association, combining the best minds in virtual and augmented reality. The board is made up of 16 executives across New Zealand.
For information contact:
About Rush Digital:
Rush Digital uses cutting-edge digital engineering and a unique breadth of skillsets to converge advanced development into outcome-driven solutions, whilst endowing partners with original, bespoke methodologies for navigating the forthcoming technological revolution. They are on a journey to share their deep understanding of rapid engineering, create world-first solutions and devise astute innovation strategies. They are regarded throughout the industry as the fail-safe team to turn to, as well as the outfit who has been pushing boundaries across the board since 2010.
The New Zealand VR/AR Association is very pleased to announce we have gained support from the BAFTA VR Advisory Group.
” New Zealand has shown extraordinary success in the development of VR/AR technology, particularly in the development of ground-breaking VFX and computer animation to enhance the visual panorama of cinematic storytelling. We welcome NZVRARA joining our international group of VR/AR innovators and the mutual benefits of our relationship.” Roy Taylor. Chairman, BAFTA VR Advisory Group
The Virtual Reality Advisory Group has been created to explore and help articulate the impact that VR will have on the current landscape of the film, television and games industries.
As a member of NZVRARA you now have access to the largest directory of over 1,688 organizations involved in VR AR MR.
The VR/AR Association (VRARA) launched theDirectory in January 2017, the most comprehensive database of solution providers in VR and AR, globally. Members of NZVRARA get access to this database allowing them to quickly and easily find solution providers or partners based on categories, qualifications, geography and more. theDirectory has over 1,000 companies in the system that are searchable by company name, category, location, and comprehensive search tags.
“The launch of theDirectory helps fulfill our mission at the VR/AR Association of making it easier to connect, grow and gain knowledge in the VR and AR ecosystem at global scale,” said Nathan Pettyjohn, Founder & President of the Global VR/AR Association.
“With nearly 300 new companies per month entering the VR and AR ecosystem over the last year, it has become a major challenge for brands and companies to know who is in the ecosystem, where they are located, and what they do, said Kris Kolo, Global Executive Director of the VRARA. “Our team at VRARA will be working everyday to build upon theDirectory to help connect our members at a global scale.”
Companies wanting to make sure they’re included in theDirectory can submit their information for validation here: thedirectory.thevrara.com
About the VR/AR Association
The VR/AR Association (VRARA) is the global industry association for Virtual Reality, Augmented Reality, and Mixed Reality, connecting leading solution providers with brands and customers. VRARA accelerates growth, fosters research and education, helps develop industry standards, connects member organisations and promotes the services of member companies.
As the New Zealand Chapter for The VR/AR Association, NZVRARA members have all the same membership benefits as global members plus local benefits including a profile in the New Zealand searchable online directory and local events and meetups.
To join our growing community register at http://www.nzvrara.nz/join-us/
VR / AR, the new medium that’s going to make anyone who’s on the pulse a billionaire right? Well it seems to me that’s how people approach it at least. In mid October I attended a conference at Paramount Studios in LA called VR on the Lot. It was a gathering on makers, producers and distributors. A networking event really. There were talks and demos by some of the biggest players in the market, actually all of the biggest players in the market. All packed into a two tight day schedule. There was also a party on the first night with heaps of alcohol which meant I didn’t make it to the first half of the second day, but I think they knew that would happen and scheduled the day accordingly…
I learnt a few things whilst attending the conference, but one of the biggest things I came away with was the affirmation that I know quite a bit about this industry, and that in Wellington, we’ve got a real opportunity to compete with the big boys. I thought I was going to turn up and have my mind blown, I don’t know why, I just thought I was going to be a complete ignoramus and everyone would see it. What I discovered is that the whole industry has no idea about what to do. Every single person envied in VR / AR is trying to work it all out, which means the opportunity to stand out is still very available. In order to keep this concise, I’ve bullet pointed my learnings. What was surprising about the event is that the focus was mainly on 360VR, with very little mentioned in terms of volumetric VR or AR. Here’s my thoughts, with a strong focus on 360 VR.
Storytelling in VR:
1 – Just beyond the line of reality and hyper reality is where you want to play. If you go too far out then the audience has no anchor to reality to make sense of the experience. If you give them something they understand, but then put a twist on that, then you blow their minds.
2 – The camera is the viewer. Being overly tricky with VR rigs is pointless unless it adds to the viewers experience and the story. eg, you wouldn’t drive somewhere on top of a car, so don’t rig a VR camera to the top of a car, unless of course you want the viewer to be sitting on top of a car, but again, that needs a purpose.
3 – You need to establish characters straight away. As the viewer gas the opportunity to look away, you have no way of directing their thought process and therefore no way to build characters if they’re not looking at them etc. Therefore you must use relatively obvious signals to tell the viewer who your character is and what role they play within that scene.
4 – The psychology of VR is very interesting. Things like height immediately tell your viewer something. Are you the dominant character in this story? Are you acknowledged, are you powerful, weak etc? These are all things that can be easily established by simply placing the camera at certain heights and within certain areas of a scene.
5 – Sound is 80% of the experience. I heard this a lot at the event. We all know how important sound is in film, but it’s even more important in VR. The sound allows us to fill in some of the blanks and helps us build a more immersive world of what we’re seeing, even if it’s only 2D, sound helps us feel like it’s 3D.
6 – Take stock from games. VR storytelling isn’t film and it’s not gaming. It’s more like a mash up between film, games and theatre. So learn from each medium and experiment with conventions from each medium.
Practical tips for making VR:
1 – Run a full rehearsal of your scene with your director standing exactly where the camera will be. This allows them to experience the scene as the viewer.
2 – Pre-Vis will save you A LOT of money!!
3 – Don’t over complicate the scene, it’s jarring for the viewer and nightmare for the editor.
4 – Shoot it as you want it. Don’t think you can just cut it out in post. You can, but it sucks and costs a shit tonne.
5 – At this stage shooting any closer than 4 feet can cause some issues with stitching in post… Not ideal and rig dependant. (360 only)
6 – Make original content. This is a new medium and only worth using if you’re going to use if for it’s new storytelling advantages!
1 – The market is only ready for 360 video at this stage. This is where brands and studios are putting their money for at least the next 2 years. More immersive experiences are expensive and have very limited audiences.
2 – Activation based content is highly desirable.
3 – Successful VR companies will be the ones who can truly utilise the technology for it’s new storytelling abilities.
4 – VR relies on the accessibility of headsets. Samsung’s bungle with the Note 7 is not good for the increase in consumer take up of VR.
5 – There’s an initial wave of brand uptake as it’s fun and exciting. We’ll see a downturn soon as the novelty wears off. Many companies will go back to conventional production while the dedicated VR story telling studios will survive until the medium really becomes solidified and sustainable as they have something truly great to offer.
6 – There’s going to be a shit tonne of money in this space for years to come. It’s going to be massive. The fact this was hosted at Paramount is a statement by the studios saying ‘we want this to happen’. It’s an exciting time and the companies who can master the true artistry of this new medium will prosper.
7 – VR production is very collaborative and requires a huge skill set, so certain cities have the opportunity to become hot spots for VR production. Wellington is one of them due to the creative and technical talent of the city. This could be a billion dollar industry for Wellington alone.
So that’s what I got from VR on the Lot. There were highs, there were lows, but I left feeling confident our business has made the right decision in pursuing this medium. It really is the future. What’s also exciting is that there are some Wellington based companies who will help pioneer this industry. We’re thinking ahead and we’re doing awesome work already.
Go make cool shit. Ben.
We are pleased to announce we’ll be heading to the AR/VR Garage on November 8th and HITlab on November 23rd.
We’d like to thank ATEED for use of their event space and WREDA for enabling two Wellington members to attend and demo their VR content at the event. Christchurch invites will be out next week.
To register for our Auckland launch please RSVP here.
We are delighted to announce that in addition to launching New Zealand’s VR/AR Association (NZVRARA) we have joined forces with the global VR/AR Association as their New Zealand Chapter.
VR/AR Association president Nathan Pettyjohn believes “the global connectivity created by the two organizations working together will help accelerate efficient growth and knowledge-sharing for companies across the world, and will help the world to tap into the innovation taking place in New Zealand.”
Please read more about this exciting development.