Menu
GO TO 'NEWS' TO DOWNLOAD 'VIRTUAL GETS REAL' OUR NEW REPORT.

Category Archives: National virtual reality

1 month ago

‘VIRTUAL GETS REAL’ FORECASTS STRONG NZ CROSS REALITY SECTOR GROWTH

The NZVRARA (The New Zealand VR/AR Association Inc.) has today released the first of two reports commissioned on the New Zealand VR/AR Ecosystem.

The Report, titled ‘VIRTUAL GETS REAL: The Explosion of Cross Reality in New Zealand’ profiles a rapidly growing local industry that is predicted to contribute to New Zealand’s Digital Nation with annual revenues of NZ$324M and employ over 2,200 people in 2019.

Download the full 120-page report.

Cross Reality (XR) is increasingly being used to refer to the virtual-to-reality continuum of immersive technologies including augmented and mixed reality.

The report has calculated that over 1100 fulltime employees are currently working in the sector in New Zealand, and that this is estimated to double within two years. The Association’s members and industry participants have identified that filling these roles is a key issue facing the sector. The report recommends undertaking annual independent sector surveys for headcount, revenue and other key metrics so that actual and forecast growth can be measured and appropriate actions taken.

Authored by Michael Gregg for the New Zealand VR/AR Association, VIRTUAL GETS REAL celebrates the wider VR sector and highlights some of its domestic organisations, individuals and early achievements to date. It reports on data and developments across the globe and locally, celebrates the broad activity across the main centres, Auckland, Wellington and Christchurch and in local R&D and adoption by the architecture industry as an example of broader business benefit.

A second report is currently being prepared and will explore games & entertainment, tourism, training & education, the role of VR in Enterprises and explore offshore channels to market. It will consider New Zealand as a global testbed. Importantly it will include an independent assessment of the value of the domestic cross reality sector and its benefit to New Zealand’s economy, both as a sector in its own right, and the value of potential productivity gains from the adoption of these new immersive technologies within enterprises.

The reports are supported by the Ministry for Business, Innovation and Employment (MBIE). The first report was also sponsored by Callaghan Innovation, Jasmax, ATEED, WREDA, and ChristchurchNZ (formally CDC). Additional support was provided by Blackeye VR and NZTech.

VIRTUAL GETS REAL acknowledges the ‘gap of disappointment’ which has forced a downward revision of global analysts’ bullish predictions for virtual reality, and highlights the new technology releases and discounting that is fuelling a second wave of growth.

Sector participants who provide production and content creation services are adamant that building scale amongst members to provide an internationally competitive offshore offering is important. New Zealand has some service providers, such as Auckland-based Staples VR, who are already expanding into other markets including Australia and the United Kingdom.

The report recognised New Zealand’s strong positions in some market segments such as holographic capture led by New Zealand company 8i, local games development such as Weta Workshop’s partnership with Magic Leap, and augmented reality through companies such as M Theory and Wingnut AR who delivered the AR showcase at Apple’s Worldwide Developers Conference (WWDC) earlier this year.

New Zealand has researchers operating at the peak of the industry including Victoria University’s Taehyun Rhee who chairs SIGGRAPH Asia’s VR programme and Christchurch’s HIT Lab NZ which is a global market leader in academic education and research in AR and VR since its formation in 2002. In Auckland, the AR/VR Garage is a catalyst in driving international R&D collaboration and in Wellington, PROJECTR® is supporting collaborative R&D between universities and that city’s startup community.

The report raises issues such as the pending skills shortage stating that building national capability in the use of VR equipment and AR platforms and building expertise in immersive technologies requires assistance beyond the voluntary and ad hoc activities of the sector such as the NZVRARA’s Student Chapter which is channelling tertiary students into on-campus VR clubs and linking graduates to member companies for internships and employment to accelerate skills development.

The report makes a number of other recommendations including that the cross reality and games development communities will benefit from greater alignment; continued growth in immersive screen sector support will enhance New Zealand’s strong leadership in story-telling and content creation; and that there is a need for tailored business education, training and support for sector startups.

NZVRARA Executive Director, Courteney Lomas is excited about sharing the report. “VIRTUAL GETS REAL will help the NZVRARA to promote our amazing new technologies and solutions to the rest of New Zealand and to prospective clients of our member companies from around the world. It also sets out some challenges for us to work on collectively to make sure we succeed as best as we can in this exciting new industry,” says Ms Lomas.

The NZVRARA was formed in September 2016 to champion, support and grow innovation in the virtual, augmented and mixed reality sectors throughout New Zealand. Its objectives include promoting collaboration, education, R&D and economic development for the benefit of its 100+ sector members.

FOR FURTHER INFORMATION

Courteney Lomas, Executive Director, NZVRARA
Mobile 027 738 9340 or courteney@nzvrara.nz

Michael Gregg (Author)
Managing Director, Blackeye VR Ltd
Mobile 021 83 85 83 or michael@blackeye.nz

1 month ago

BLACKEYE PARTNERS WITH NZVRARA TO SUPPORT THE NEW ZEALAND VR/AR COMMUNITY

 

The NZVRARA (The New Zealand VR/AR Association Inc.) and Wellington-based Blackeye VR Limited have announced a strategic partnership between the two entities to jointly promote the fast-growing New Zealand VR/AR sector and accelerate adoption of virtual and augmented reality technologies within New Zealand organisations.

Blackeye VR was founded in September 2016, the same month as the Association incorporated its organisation, and since then has focused its early efforts on educating New Zealand companies about the benefits of adopting virtual, augmented and mixed reality solutions through its consulting activities.

Since July 2017, Blackeye and the NZVRARA have been working closely together to produce an informative report on the current state of the wider cross reality sector. A second companion report is planned to be released later in 2017. As a Strategic Partner, Blackeye is providing funds and an in-kind contribution to help accelerate the growth of the industry.

Blackeye VR director and shareholder, Michael Gregg was the founding Chair of the NZVRARA Incorporated and is currently serving his second term as Chair and Executive Committee member.

The company was pivotal in the establishment of Wellington’s XR industry co-working, collaborative R&D and events space, PROJECTR and remains a cornerstone shareholder in this industry-good initiative.

The New Zealand VR/AR Association was established to champion, support and grow innovation in the virtual, augmented and mixed reality sectors throughout New Zealand with objectives of promoting collaboration, education, R&D and economic development for the benefit of its over 100 sector members.

This strategic partnership formalises the roles of both organisations to work together to accelerate the education, development and evolution of this burgeoning sector.

Blackeye’s Michael Gregg is passionate about supporting collaboration between sector companies as a way of accelerating expansion. “I’m really excited about using immersive technologies to create stories and build brands. I believe we have a window of opportunity as a sector to leverage our position as an early adopting nation,” states Michael.

Blackeye is focusing on Singapore and Los Angeles as early stage locations to seek international assignments. Michael is confident this is the best way for his business to expand and acknowledges a powerful role for the NZVRARA in making this happen. “We are building a strong base of early expertise here talking to and working with a wide range of New Zealand sector companies, and I’m excited about the potential of being a part of taking this shared capability offshore to assist international brands and grow a strong export business. Being a member of the NZVRARA has introduced me to a motivated group of like-minded colleagues.”

NZVRARA Executive Director, Courteney Lomas agrees. “Having the NZVRARA as a talent aggregator and sector promoter, an educator and a networking resource for our industry represents a fantastic opportunity for all of our members to grow and having strategic partners such as Blackeye can help make all of this happen faster.”

 

FOR FURTHER INFORMATION

Blackeye VR Ltd:
Michael Gregg
Managing Director, Blackeye VR Ltd
Mobile 021 838 583 or michael@blackeye.nz

NZVRARA:
Courteney Lomas
Executive Director, NZVRARA
Mobile 027 738 9340 or courteney@nzvrara.nz

2 months ago

NZ CHILDREN’S STORY TO FEATURE AT PRESTIGIOUS AR AND VR FESTIVAL IN NEW YORK

Augmented and virtual reality (AR/VR) retellings of James Hurman’s The Boy and the Lemon will be in the global spotlight at The Future of Storytelling, the world’s leading immersive storytelling event, held in New York in October.

Showcasing New Zealand’s creative talent on the world stage, the project is an all-kiwi collaboration between M Theory, the specialist VR/AR arm of creative agency Method, author James Hurman and illustrator Juliet Burton.

Developed by Auckland-based M Theory, the virtual reality experience brings to life the charming story of Jack, a boy whose house is crushed by a giant lemon from outer space. A tale of luck teaching life’s most magical lesson – how to be lucky – Jack’s adventures are brought to life in a fully immersive virtual reality environment combining audio narrative and hand-painted pop-up style illustrations.

M Theory has also built an augmented reality version, via a downloadable phone and tablet app, which overlays the physical book with 3D scenes and makes the illustrations appear to come alive alongside the audio narrative. Both the AR and VR versions create a rich and magical story experience for kids and adults alike. The AR app will be available from the iOS and Google App Stores in early October.

M Theory Managing Director Sam Ramlu says she was stunned but thrilled to receive the invitation from the organisers of The Future of Storytelling: “It came out of the blue, we weren’t expecting it at all. This event is one of the most prestigious on the creative tech calendar, with just over 100 exhibits of work from around the world. The Boy and the Lemon will be the only New Zealand project at the festival and we’re very proud to showcase the creative and technical abilities to be found in the VR/AR industry here.”

The project was recommended to the festival organisers by Gabo Arora, Creative Director and Senior Advisor at the United Nations, and an award-winning filmmaker. Gabo’s critically acclaimed work includes Clouds Over Sidra, Waves of Grace, My Mother’s Wing and most recently The Last Goodbye. Gabo experienced The Boy and the Lemon story in AR and VR earlier this year when he was in Auckland for the Story Edge World Exhibition.

Sam Ramlu has been recently invited to join the Board of the New Zealand VR and AR Association (NZVRARA) and is pledging to advocate for greater collaboration within the local industry to build the scale necessary to secure international projects. “We need to come together to showcase our work internationally, work on our compatibility and capability, and work together to present a consortium of VR/AR skills to the outside world,” she says.

ABOUT M THEORY
M Theory is the specialist AR and VR arm of leading creative innovations agency Method, based in Auckland, NZ. M Theory focuses on delivering interactive, immersive and awe-inspiring experiences through a range of AR and VR services. This includes 360 video post-production, 3D modelling and digital storytelling, along with computer-generated imagery, app and game development. One of the earliest adopters and practitioners in New Zealand’s AR and VR industry, Method has been producing cutting edge AR/VR projects for local and international clients for several years and the launch of M Theory has enabled the agency to increase its capacity and further invest in the technology.

ABOUT THE FUTURE OF STORYTELLING
The world’s leading immersive storytelling event, The Future of Storytelling will be held on Staten Island, NY, on 4-8 October 2017. A showcase of the very best interactive, cutting-edge storytelling experiences from around the world, the festival includes over 100 exhibits – many of them world premieres – including the best in VR, AR, mixed reality, haptics, AI, games, and interactive films, alongside the latest immersive technologies from Microsoft, Oculus, Samsung, and others. The event kicks off with an invitation-only Summit, gathering a mix of leading thinkers and practitioners from diverse fields who are shaping the art, science, and business of storytelling in the 21st century. https://futureofstorytelling.org

2 months ago

NZVRARA TO LAUNCH ‘VIRTUAL GETS REAL’ REPORT

UPDATE: Visit here to download a copy of the VIRTUAL GETS REAL report

The NZVRARA (The New Zealand VR/AR Association Inc.) is to release a 120-page report titled ‘VIRTUAL GETS REAL’ about the current New Zealand Cross Reality ecosystem at a launch event from 4pm, Thursday 19th October 2017, at the Industry Connect facility within the AR/VR Garage in Auckland’s Mt Eden suburb.

The first of two commissioned reports, VIRTUAL GETS REAL reviews the global sector and what’s happening in New Zealand with a deep dive into each of the three main centres: Auckland, Wellington and Christchurch. It provides an oversight to some of the current research and development activity underway and takes a particular look at the role of VR in architecture. It also includes the aggregated results of the first survey undertaken by the sector. The survey enjoyed a high response rate, thanks to active contributions by Association members and industry participants, many of who are highlighted throughout the text.

This book will be available to download from the NZVRARA website from the 20th October, with a small number of hard copies available to those attending the launch function. To register for the event, please go to http://bit.ly/2wX7xZF .

The second of the two reports, GOING NEXT LEVEL, is slated for release at the end of November 2017. This book will include a comprehensive independent assessment of the potential value of the sector to New Zealand and consider the value of cross reality in delivering productivity gains to other sectors. In addition to this robust analysis, the report includes a deep dive into games & entertainment, the role of the screen sector, education, and engineering. The second report will provide insights into potential channels for securing international business for Association members, and highlight possible gaps to be addressed in order to secure the sector’s future.

VIRTUAL GETS REAL was commissioned by NZVRARA and authored by Chair, Michael Gregg, in partnership with the Ministry of Business, Innovation & Employment (MBIE), NZTech, Jasmax, WREDA, ChristchurchNZ, ATEED and Callaghan Innovation. Produced for the Association by Blackeye VR, the report follows the style of the initial BlackpaperOne™ self-published and released by that company in March 2017.

The timing of 4pm on Thursday 19th October allows those attending the New Zealand Innovation Awards in Auckland to first enjoy a celebratory glass to toast VIRTUAL GETS REAL at the AR/VR Garage before heading down to the Awards evening.

NZVRARA Executive Director, Courteney Lomas, who has enjoyed early access to the first volume, is confident that there’s something interesting in the book for all those working or studying in the sector, or seeking services from sector organisations. “The numerous case studies about sector start-ups, research projects and local innovation should give pride to this nascent immersive technology industry,” says Courteney.

These reports represent a strategic investment into promoting the fast-growing New Zealand wider VR/AR/MR sector and accelerate adoption of virtual and augmented reality technologies within New Zealand organisations – at the heart of the objectives of the New Zealand VR/AR Association.

The New Zealand VR/AR Association was established to champion, support and grow innovation in the virtual, augmented and mixed reality sectors throughout New Zealand with objectives of promoting collaboration, education, R&D and economic development for the benefit of its over 100 sector members. These reports provide a cornerstone resource to educate potential clients of sector companies, to inform local and central government agencies and department staff of the scale and potential of the cross reality sector, and to assist sector organisations to identify possible partners for project collaborations.

 UPDATE: Visit here to download a copy of the VIRTUAL GETS REAL report

FOR FURTHER INFORMATION ON THE LAUNCH OF VIRTUAL GETS REAL:

CONTACT:
Courteney Lomas
Executive Director, NZVRARA
Mobile 027 738 9340 or courteney@nzvrara.nz

2 months ago

NEW ZEALAND VRAR TO JOIN NZVRARA

The NZVRARA (The New Zealand VR/AR Association Inc. – that’s us!) has reached agreement with New Zealand VRAR (New Zealand Virtual Reality and Augmented Reality Association Inc.) to bring New Zealand VRAR members into the NZVRARA and to combine their digital and social media assets.

The NZVRARA is the official New Zealand chapter of the global VRARA (www.thevrara.com) and formally incorporated in September 2016. The New Zealand VRAR’s incorporated society formed in November 2016 with similar objectives, which made it logical to bring the two entities together.

The NZVRARA was established to champion, support and grow innovation in the virtual, augmented and mixed reality sectors throughout New Zealand. Its objectives include promoting collaboration, education, R&D and economic development for the benefit of its sector members.

“Both organisations agreed that it was not sensible to have duplicated resources, so from today, members of New Zealand VRAR are excited to join and participate in NZVRARA activities as a single organisation,” said Tom Reidy, current Chair of New Zealand VRAR, which is embarking on the process of winding up its entity.

NZVRARA Chair, Michael Gregg, is delighted to have the industry unified as a single voice. “Our Board has an ambitious plan of membership activity in place for the rest of the 2017/18 year and launches its sector report: Virtual Gets Real, in September. To be able to offer these events, workshops and opportunities to the entire local VR/AR community is pleasing.”

Members of the disbanding group will be transferred into the NZVRARA. This, and the rapid growth of the Association’s national Student Chapter, plus planning for October workshops and a summer Speaker Series, is all keeping the NZVRARA’s Executive Director, Courteney Lomas, very busy. “It’s a great time to be part of our virtual and augmented reality community,” says Courteney. Prospective members are encouraged to join the Association at www.nzvrara.nz.

 

FOR FURTHER COMMENT:

Michael Gregg
Chair, NZVRARA
Mobile 021 83 85 83 or michael@blackeye.nz

Tom Reidy
Chair, New Zealand VRAR
Mobile 021 77 92 98 or tom.reidy@tagtheagency.com

3 months ago

AR/VR GARAGE PARTNERS WITH NZVRARA

The NZVRARA (The New Zealand VR/AR Association Inc.) and Auckland-based AR/VR Garage have signed a wide-ranging strategic partnership to accelerate the growth of the virtual and augmented reality sector in New Zealand.

The AR/VR Garage, facilitated by Auckland Tourism, Events & Economic Development (ATEED) on behalf of Auckland Council, opened in September last year as a collaborative AR/VR and mixed reality, project-centric, R&D facility in Auckland, New Zealand. Within the broad digital realities sector, the Garage is designed to align tertiary talent with industry needs, develop local solutions for global challenges and connect New Zealand talent internationally.

The New Zealand VR/AR Association is the official New Zealand chapter of the global VRARA (www.thevrara.com) and formally incorporated in September last year.  Established to champion, support and grow innovation in the virtual, augmented and mixed reality sectors throughout New Zealand, the NZVRARA’s objectives include promoting collaboration, education, R&D and economic development for the benefit of its sector members.

This strategic partnership formalises the roles of both organisations to work together to accelerate the education, development and evolution of this creative sector for the benefit of New Zealand. The AR/VR Garage – which has more than 20 high-growth company tenants – joins the Association as a corporate member and will facilitate access to event space and AR/VR related equipment, as well as providing a hot-desk for Association members.  The partnership allows for Association members’ innovative technology solutions to be showcased in Auckland. The NZVRARA will run its Auckland operations from the AR/VR Garage and access the venue for some of its member events.

NZVRARA Chair, Michael Gregg is enthusiastic about the arrangement saying, “The New Zealand VRARA is delighted to bring on the AR/VR Garage as a strategic partner, and as an Auckland home for our Association. I encourage our members and other strategic partners to make the most of this opportunity to build scale, create and drive innovation, and engage offshore through the facilities, networks and events that the Garage offers.”

Head of the AR/VR Garage, Brett Telfer is also excited at the opportunity: “The spirit of the partnership is to break down barriers to communication and collaboration between New Zealand’s regions and pockets of AR/VR capability, and to showcase our nation’s capability more effectively to international partners, delegations and visiting investors. The partnership provides a framework to collaborate on commercial VR and AR projects that drive economic outcomes for New Zealand companies,” he says.

NZVRARA Executive Director, Courteney Lomas is already working from the Garage to expand its Auckland student chapter and will host its first Garage event later this month. “The AR/VR Garage launched in the same month as the New Zealand VR/AR Association, so this is an exciting way for both to celebrate their respective first anniversaries ­– with a joint event,” states Courteney.

 

For more on the AR/VR Garage: www.arvrgarage.nz
Lester Thorley
Mobile 021 829 741 or Lester.Thorley@aucklandnz.com
Auckland Tourism Events and Economic Development
Senior Communications Advisor, Business Attraction and Investment

 

For NZVRARA information, or to arrange member access to the AR/VR Garage:
Courteney Lomas
Executive Director, NZVRARA
Mobile 021 779 298 or courteney@nzvrara.nz
www.nzvrara.nz

 

For more on the NZVRARA:
Michael Gregg
Chair, NZVRARA
Mobile 021 838 583 or michael@blackeye.nz

7 months ago

Future Realities a highlight of upcoming Techweek

As the first national tech week approaches in May one of the highlight events, Future Realities, has attracted support from the local innovation community and international speakers including Author Neal Stephenson. The aim of this event is to boost understanding of the opportunities for new technology for business, to spark fresh interest in the burgeoning industry from end users, and encourage investment into the startup community.

Future Realities organiser Jessica Manins believes Artificial Intelligence (AI), Mixed Reality (MR) and the Internet of Things (IoT) sit in the top three technology trends that Kiwis need to follow this year. Virtual Reality training enables staff to make mistakes in high risk or challenging situations without any real life consequences. IoT allows us to measure and monitor home appliances, such as detecting if you need more milk in the fridge. AI systems can analyse huge volumes of data and process information like a human – understanding natural language, generating hypotheses based on evidence, and self-learning.

More than NZ$1.5 billion (US$1.1 billion) of capital was invested in Virtual, Augmented and Mixed Reality internationally in the first two months of 2016, and the industry is predicted to be worth NZ$205 billion (US$150 billion) globally in five years according to Digi-Capital. Analyst firm IDC forecasts global spending on cognitive systems, or artificial intelligence, will reach nearly US$31.3 billion in 2019. A number of companies showcasing at Future Realities are in the process of raising capital for their new ventures.

“Companies that are successfully achieving digital transformation are making serious investments in the power of Augmented and Virtual Reality. A Virtual Reality market research platform called “Shopper360″, developed locally by Rush Digital, Goat Ventures and Lumaten, and made possible by new research in cognitive psychology and predictive analytics utilising IBM Watson, is a great example of how the technologies work together,” Manins says.

The Internet of Things revolutionises the interaction between human activity and the environment we inhabit. Virtual reality (VR) and augmented reality (AR) transform the way individuals interact with each other and with software systems creating an immersive environment.

Future Realities is looking at the key theme of Scaling Impact using these technologies. The event will include a look at smart city initiatives happening here in New Zealand, the application of IBM Watson Analytics in VR environments and the range of applications being developed for healthcare, education and entertainment.

A collaborative approach to the featured Tech Week event has taken place with the IoT, AI and VR/AR community combining forces to put on this event with support from WREDA, WCC, ATEED, The New Zealand VR/AR Association, The New Zealand Film Commission and IBM.

“The opportunity for NZ as a creative country is immense. With organisations such as 8i on our doorstep, this is a very exciting time for the industry and I am blown away by its exponential growth,” Manins says.

Future Realities takes place at Shed 6 in Wellington on the 10th of May and GridAKL in Auckland on the 11th of May. Tickets are limited.

The New Zealand VR/AR Association Incorporated (NZVRARA Inc) is delighted to be a sponsor of the 2017 Future Realities Conference.

NOTE: THESE EVENTS ARE NOW SOLD OUT.

12 months ago

VR to the People

Sparkles. Smiles. Occasional expletives of awe. It takes people mere seconds to register how mind-blowing Virtual Reality (VR) & Augmented Reality (AR) is, and their reaction signifies something life-changing – a glimpse into the future of how we can communicate more effectively and naturally.

The problem is not enough people are getting the chance to have that experience.

2016 was the year that VR & AR really came into consumer consciousness, with the release of three prominent high-end VR headsets (HTC Vive, Oculus Rift, Sony Playstation VR), two major Mixed Reality (MR) headsets (Microsoft Hololens, Meta 2), two high-end mobile VR headsets (Samsung Gear VR, Google Daydream) and the global geo-AR phenomenon which was Pokémon Go.  So, a lot of people were hearing a lot about the tech.

Trying it out, however, is a bit more challenging – at NZD$1000 for a high-end mobile VR experience, or $5000 for high-end VR/MR, this is beyond the financial reality of most people or small businesses.

Thank goodness then for new VR arcades, like The VR Room in Christchurch and Virtual Reality Studio in Auckland, start-up collaborations with businesses to roll out VR experiences like The Green Fairy to shopping malls around NZ, and numerous tech demo stands at conferences across a range of industries – these opportunities inspire & energise people to learn more about this technology which is changing the way we create and communicate.

I had the pleasure of doing just that at the recent SingularityU Conference in Christchurch – in partnership with Core Education, we gave attendees the chance to try out a range of digital reality tech, including educational AR games created for schools, Google Cardboard, Samsung Gear VR, and a chance to try on one of the most futuristic-looking headsets – Microsoft’s Hololens.

Christchurch Mayor, Lianne Dalziel has a go on the Hololens

Christchurch Mayor, Lianne Dalziel has a go on the Hololens

I had the pleasure of doing just that at the recent SingularityU Conference in Christchurch – in partnership with Core Education, we gave attendees the chance to try out a range of digital reality tech, including educational AR games created for schools, Google Cardboard, Samsung Gear VR, and a chance to try on one of the most futuristic-looking headsets – Microsoft’s Hololens.

Whilst some might think three days of giving people the best Mixed Reality experience possible would get boring and repetitive, I found it constantly energising, as one-by-one, people were filled with awe, laughter, surprise, and loads and loads of questions.

picture3

Singularity University virtual reality demonstrations

Henry Lane of Corvecto found the same thing at his tech demo, where attendees could walk around and explore lifesize vegetable processing machinery belonging to local Christchurch firm WYMA, and learn to use the latest medical equipment to take x-rays of patients – all within VR.

Digital Reality Tech was mentioned frequently during the conference, as one of the exponential technologies which will change our world over the next 10 years, so it was entirely appropriate that we were there to showcase VR & AR tech innovations from NZ and give attendees a chance to experience it, as these technologies have the unique ability to naturally connect us with all the other exponential developments.

In 2017, the number of VR & AR headsets available to consumers & businesses will grow, the price will come down for current tech as newer tech hits the market, which will enable more people to get their hands on these experiences; however there’s a long way to go before mass consumer adoption, and there will still be a need for places where people can play with the tech.

If you’d like to give attendees at your conference or customers within your network a chance to experience some of this technology, or if have an idea for getting more Digital Reality tech to the masses, please contact the NZ VR/AR Association at office@nzvrara.nz

Geoff Bentley is a speaker/educator/evangelist for all the Digital Realities, providing training & consultancy for businesses through Better World VR

1 year ago

NZVRARA launches in Wellington, New Zealand

The Wellington launch of the New Zealand VR/AR Association Incorporated was attended by 140 industry people together with associated government and sector representatives. Auckland and Christchurch launches are planned to follow shortly.

On the day of the Wellington event, our #NZVRARA hashtag trended to 6th most popular in New Zealand and the event received significant media attention.  Here’s a selection of articles about the New Zealand VR/AR Association Incorporated.

Idealog looked “Inside the New Zealand VR/AR Association’s plan for virtual world domination.

Stuff.co.nz reported that “New Zealand virtual and augmented reality innovators set up association.

The New Zealand Herald interviewed our Executive Committee Member, Jessica Manins and reported “Virtual and augmented reality on the rise in New Zealand.

Over in the US, the VRARA blog covered the “New Zealand VR/AR Association Launch

You can listen to the Access Granted podcast – we were the lucky Episode No. 100.

The NZVRARA would like to thank everyone involved in bringing our first event to reality (the only time we’ll use this quip!).

Thanks to Michael Gregg and Martha Loe for hosting this event and providing the refreshments.

 

 

1 year ago

NZ’S TOP VIRTUAL AND AUGMENTED REALITY INNOVATORS JOIN FORCES

Some of New Zealand’s top innovators in the booming virtual and augmented reality sector have joined forces in the newly-formed New Zealand VR/AR Association (NZVRARA).

Foundation members include Wellington-based virtual and augmented technology company 8i, Massey and Victoria Universities, along with a number of emerging New Zealand companies, such as Auckland-based Imersia, Blackeye VR and recently opened Christchurch HTC room-scale virtual reality experience space, The VR Room. Its 16-strong executive committee hark from Christchurch, Auckland and Wellington.

“We’re all amazed at the potential of this emergent industry, which is predicted to be worth NZ$205 billion globally in five years. Spring-boarding off the game and entertainment industry could see the sector rivalling wine as a NZ$2.5 billon export industry for New Zealand within a decade”, New Zealand VR/AR Association Executive Committee Member Jessica Manins, says.

The association will represent and promote New Zealand’s virtual, augmented and mixed reality sectors nationally and internationally, and will launch its first industry event in mid-October. It has secured the rights as New Zealand’s chapter of the global VR/AR Association, which has chapters in the United States, Canada, United Kingdom and Asia, and aims to accelerate growth, foster research and education, develop industry standards, connect member organisations and promote services of member companies.

“It’s vital that we connect nationally and build a robust platform for collective offshore representation. Being connected to the rapidly expanding global VR/AR Association is a great springboard to the US and other markets,” Manins says.

Global VR/AR Association president Nathan Pettyjohn says he is thrilled to see the launch of the New Zealand VR/AR Association and is excited to have the organisation join the VR/AR Association, the industry’s global trade association with 12 chapters worldwide.

“The global connectivity created by the two organisations working together will help accelerate efficient growth and knowledge-sharing for companies across the world, and will help the world to tap into the innovation taking place in New Zealand,” he says.

The association, which held its first meeting on September 28, was launched with support and leadership from advertising executive, Michael Gregg, who has taken on the role of founding Chair.

Manins says the association plans to host an international virtual, augmented and mixed reality conference in March 2017 in Wellington.

She says the association is keen to welcome new members, including virtual and augmented reality innovators and those working or interested in the industry.

For more information, go to http://www.nzvrara.nz