The New Zealand VR/AR Association Inc. was formed to champion, support and grow innovation in the virtual, mixed and augmented reality in New Zealand

  • mission-icon

    Our Mission

    Create a collaborative network of companies and individuals encouraging new ideas, innovation and support for New Zealand’s virtual, mixed and augmented reality industry.

    We are an incorporated society, welcoming all members from the cross-reality community – including VR developers and artists employed in the industry. We welcome enthusiasts, academic institutes, brands, communications companies, engineers, analysts and research firms, artists, animators, commercial game and film development studios, game designers, programmers, product managers, producers, testers, community managers, customer support and entrepreneurs. If you’re passionate about VR/AR/MR, become part of our national association.

  • goals-icon

    Our Goals

    Community: Create opportunities for influencers, companies and individuals to meet, showcase and collaborate on VR and AR innovations. We’re building a network for NZ VR/AR developers and storytellers to share advice, learnings and expect to have over 200 members by the end of 2017.

    Education: Building capability to ensure a strong digital talent pool in NZ. Assist members in growing their business, getting professional exposure, increasing profitability and reducing risks.

    Promotion: Promote the use of our creative, high potential VR, AR & MR sector to the global public, media, business, academia and Government.  Showcase our members innovations and build sustainable businesses that contribute to a stronger economy.

    Advocacy: Advocate for the sector’s needs to stakeholders, industry and government.

  • theassociation

    The Association

    Formed in September 2016, the New Zealand VR/AR Association Incorporated champions, supports and grows innovation within virtual and augmented reality in New Zealand.  We are focused on promoting dialogue, debate, collaboration and investment in this rapidly evolving area of technology.

    Our 16-strong executive committee are from Christchurch, Auckland and Wellington. Our members include Wellington-based virtual and augmented technology exporter 8i, Massey University and Victoria University, along with a number of emerging New Zealand companies, such as Auckland’s Imersia, and Christchurch-based Corvecto.

    Our current Strategic Partners include M Theory, Blackeye VR, Wellington’s PROJECTR centre and the Auckland-based AR/VR Garage. We welcome other strategic partners or sponsors to our team.

    The NZVRARA recently commissioned two reports on the New Zealand cross reality sector. The first, VIRTUAL GETS REAL, launches in October 2017 and celebrates the sector’s coming of age and some of the organisations that make up our local ecosystem. The second report provides an independent economic analysis of the sector’s potential and explores some of the major market segments that VR/AR/MR are penetrating into. Links will be provided to these reports once published.


Our 16 strong executive committee sits across the country. Operations are coordinated by our Executive Director, Courteney Lomas.

  • michael-gregg
    Michael Gregg Chair & Foundation Board Member

  • Courteney Lomas Executive Director & Student Chapter President

  • Sam Ramlu Strategic Partner & Board Member

  • Toni Moyes Foundation Board Member

  • Henry Lane Board Member

  • Rachel Hatch Foundation Board Member

  • Brian Lucid Foundation Board Member

  • Danill Ivshin Foundation Board Member

  • Roy Davies Foundation Board Member

  • Raqi Syed Foundation Board Member