The New Zealand VR/AR Association Inc. was formed to champion, support and grow innovation in the virtual, mixed and augmented reality in New Zealand

  • Our Mission

    Create a collaborative network of companies and individuals encouraging new ideas, innovation and support for New Zealand’s virtual, mixed and augmented reality industry.

    We are an incorporated society, welcoming all members from the cross-reality community – including VR developers and artists employed in the industry. We welcome enthusiasts, academic institutes, brands, communications companies, engineers, analysts and research firms, artists, animators, commercial game and film development studios, game designers, programmers, product managers, producers, testers, community managers, customer support and entrepreneurs. If you’re passionate about VR/AR/MR, become part of our national association.

  • Our Goals

    Community: Create opportunities for influencers, companies and individuals to meet, showcase and collaborate on Cross Reality (XR) innovations. We’re building a network for NZ VR/AR developers and storytellers to share advice, learnings and expect to have over 200 members by the end of 2018.

    Education: Building capability to ensure a strong digital talent pool in NZ. Assist members in growing their business, getting professional exposure, increasing profitability and reducing risks.

    Promotion: Promote the use of our creative, high potential VR, AR & MR sector to the global public, media, business, academia and Government.  Showcase our members innovations and build sustainable businesses that contribute to a stronger economy.

    Advocacy: Advocate for the sector’s needs to stakeholders, industry and government.

  • The Association

    Formed in September 2016, the New Zealand VR/AR Association Incorporated champions, supports and grows innovation within virtual and augmented reality in New Zealand.  We are focused on promoting dialogue, debate, collaboration and investment in this rapidly evolving area of technology.

    Our 16-strong executive committee are from Christchurch, Auckland and Wellington. Our members include Massey University and Victoria University, along with a number of emerging New Zealand companies, such as Auckland’s Imersia, and Christchurch-based Corvecto.

    Our current Strategic Partners are M Theory, Blackeye VR, Wellington’s PROJECTR XR Centre, the Auckland-based AR/VR Garage, Datacom (as our Student Chapter sponsor) and Massey University. We welcome other strategic partners to this dynamic team.

    The NZVRARA recently commissioned two reports on the New Zealand cross reality sector. The first, VIRTUAL GETS REAL, launches in October 2017 and celebrates the sector’s coming of age and some of the organisations that make up our local ecosystem. The second report provides an independent economic analysis of the sector’s potential and explores some of the major market segments that VR/AR/MR are penetrating into. A link will be provided to the second report once published.


Our Executive Committee sits across New Zealand and Internationally.

  • Peter Houston Foundation Board Member

  • Maher Hatab Board Member

  • Holger Regenbrecht Board Member

  • Brian Lucid Foundation Board Member

  • Rob Lindeman Board Member

  • Oscar Keyes Board Member