About Us

The New Zealand VR/AR Association Inc. was formed to champion, support and grow innovation in the virtual reality, mixed and augmented reality in New Zealand

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    Our Mission

    Create a collaborative network of companies and individuals encouraging new ideas, innovation and support for New Zealand’s virtual, mixed and augmented reality industry.

    We are a non profit incorporated society, welcoming all members from the cross-reality community – including VR developers and artists employed in the industry. We welcome enthusiasts, academic institutes, brands, communications companies, engineers, analysts and research firms, artists, animators, commercial game and film development studios, game designers, programmers, product managers, producers, testers, community managers, customer support and entrepreneurs. If you’re passionate about VR/AR/MR, be part of our national association.

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    Our Goals

    Community: Create opportunities for influencers, companies and individuals to meet, showcase and collaborate on VR and AR innovations. We’re building a network for NZ VR/AR developers and storytellers to share advice, learnings and expect to have over 200 members by the end of 2017.

    Education: Building capability to ensure a strong digital talent pool in NZ. Assist members in growing their business, getting professional exposure, increasing profitability and reducing risks.

    Promotion: Promote the use of our creative, high potential VR, AR & MR sector to the global public, media, business, academia and Government.  Showcase our members innovations and build sustainable businesses that contribute to a stronger economy.

    Advocacy: Advocate for the sector’s needs to stakeholders, industry and government.

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    The Association

    Formed in 2016, the New Zealand VR/AR Association Incorporated champions, supports and grows innovation within virtual and augmented reality in New Zealand.  We are focused on promoting dialogue, debate, collaboration and investment in this rapidly evolving area of technology.

    Its 16-strong executive committee hark from Christchurch, Auckland and Wellington. Foundation members include Wellington-based virtual and augmented technology company 8i, Massey and Victoria universities, along with a number of emerging New Zealand companies, such as Auckland-based Imersia and recently opened Christchurch HTC room-scale virtual reality experience space, The VR Room.

    The NZ VR/AR Association (NZVRARA) runs regular casual meetups, monthly events in Auckland, Wellington and Christchurch, hosts workshops and partners on major events to celebrate our sector and our members.


Student Chapter 2017 Graduate VR/AR Exhibition Great Success

The New Zealand VR/AR Association hosted its first Student Chapter Graduate VR/AR Exhibition at PROJECTR® Wellington on Wednesday 6th December 2017. The showcase of work came from a selection of the 44 student members who joined the Student Chapter during 2017 and demonstrates the extensive breadth of work being undertaken by undergraduate and post-graduate students, Read More

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